Strength
1. There is rich literature in Oriya.
2. Oriya language is very simple and flexible.
3. Oriya language is an Aryan origin language ,
4. so it has resemble and with other Aryan languages
Weeknees
1. It is an unable to compete with Hindi and English language
2. Oriya language people have very few job opportunities.
Challenges
Though there are jnanapith awardies in Odia literature, but central government is not giving much importance for Oriya language compared to Hindi. Opportunities With higher studies like graduation and post graduation we can get jobs in news papers and Translation jobs.